Applicable Business Segments

Today’s consumers expect to see technology being used to improve their in-store experience, information broadcast or increase productivity, EC Line iConnect has a wide array of offering that make it ideal for various business environments.

Aside from attracting attention and increasing engagement levels, digital signage can give organizations the flexibility of deploying important communications within seconds.  It can also influence purchase decisions, increase brand awareness and reduce print costs.

Grand Overview of the Most Common Applications:

Internal Information: There is a considerable potential in aiding employees, students or visitors on-site. Proper digital signage can convey important news or corporate messages, display real-time health and safety information, meeting room updates or calendar events.

Public Information: If you’ve ever been stuck in traffic and wondering if a different route is more manageable, digital signage could help you out. Traffic information, news items or even directions could help you on your journey.

Product Information: Displaying marketing messaging associated with the product or service can be very helpful to the user. It could be pricing, nutritional value, ingredients, and suggested usage.

Advertising: Great digital signage advertising can be used to direct the customers’ attention and promote services. With third-party advertising, owners of digital signage boards can give the option to bid for the signage space to promote a product or brand.

Branding: Tailored brand messaging or illustrative graphics can be used to raise brand awareness.

Enhancing the Customer Experience: Whether you’re walking around in a supermarket, airport, museum, zoo, park or any other cultural attraction, digital signage can be used to help aid understanding, provide demonstrations or list perceived wait time.

Influencing Decision-Making: Digital signage can be used to increase dwell time at specific items or areas, impulse purchases by displaying marketing messages or persuade customers through discounts or offers.

Navigation: Dynamic wayfinding through digital signage is upping the game of regular wayfinding. Think interactive roadmaps and footprints that might even be GPS-controlled.

Digital Menus: Being able to change signage easily is very beneficial to many restaurants, eateries or retailers since menu items and products fluctuate throughout the seasons. Digital menu boards would also allow users to reserve a meeting room in an organization or even a table at a restaurant. It could be used to book a resource or for a chance to upsell at the time of purchase.

Entertainment: This category could fall under several of the others since entertainment can help attract the user’s attention.  It could be a native video wall, promotional videos or even mini-games.