In the fast-moving market, TSUI WAH GROUP decided it was necessary to increase their visibility against other food restaurants. Already intrigued by digital menu board (DMB) technology, TSUI WAH GROUP decided a digital adaptation of specific food choices would be an ideal way to draw attention particularly given Hong Kong’s dynamic atmosphere.

They required comprehensive central control and simple store-level management, able to keep up with the fast pace of multiple daily menu changes. That they can remotely controlled from the i-Connect CMS, The content is updated as frequent as necessary or arrange the menu scheduling for the entire network, selected outlets or sometimes specific individual outlets.